The woke CEO of Cracker Barrel has sparked a social media uproar after making an infuriating change to an iconic a part of the restaurant chain.
As Yahoo reported, the corporate on Tuesday introduced it was changing its 47-year-old brand. The previous brand exhibits the restaurant title subsequent to a person sitting on a chair and leaning on a barrel.
Now, the one factor left is the title. No extra man and barrel.
Comply with this hyperlink to view the brand new brand.
However Cracker Barrel CEO Julie Felss Masino defended the change, claiming that clients truly love the rebrand.
“Actually, the suggestions’s been overwhelmingly optimistic that individuals like what we’re doing,” she informed Good Morning America.
“Cracker Barrel must really feel just like the Cracker Barrel for in the present day and for tomorrow — the issues that you simply love are nonetheless there,” Masino added. “We want folks to decide on us, and we wish folks to decide on us.”
WATCH:
@gma With Cracker Barrel CEO Julie Felss Masino dishing on the large adjustments coming to the beloved restaurant chain — Robin HAD to ask the query on all of our minds! #crackerbarrel ♬ authentic sound – Good Morning America
After taking up as CEO a couple of months following Cracker Barrel’s notorious summer time 2023 Satisfaction stunt, Masino has doubled down on alienating the chain’s conventional base as a part of an tried $700 million rebrand.
Final yr, Cracker Barrel signed on as one of many sponsors to Nashville Satisfaction and has been participating with a number of different LGBTQ organizations.
Christian music has been reportedly eliminated from the restaurant whereas beer is now served.
The corporate additionally got here below fireplace earlier this yr for its DEI program, whilst many different main eating places are distancing themselves from this racist observe.
The response from social media was brutal, with customers blasting the brand as horrible noting Masino’s woke previous.
The CEO of Cracker Barrel is as woke as they arrive. She is destroying a as soon as nice American model. https://t.co/kBmI6Gm8Ff pic.twitter.com/e5XQGQIemr
— Alex Bruesewitz (@alexbruesewitz) August 20, 2025
New CEO of Cracker Barrel decides to scrap a nostalgic, beloved brand that reminds folks of less complicated occasions and replaces it with a souless “improved” brand.
SMDH. pic.twitter.com/hkx3HHNwQ5
— Brick Go well with (@Brick_Suit) August 20, 2025
Cracker Barrel’s previous vs. new brand
Ought to this qualify as a Battle crime??? pic.twitter.com/xhv8YINBoa
— TheBlaze (@theblaze) August 20, 2025
They ruined Cracker Barrel pic.twitter.com/Sr1TGTCaoW
— Coach Ryan (@CoachRyanKY) August 20, 2025
Cracker Barrel fully modified their iconic brand for the primary time in 47 years…
and it’s completely horrible.
When will they be taught? pic.twitter.com/ZhfVeR5CyO
— Benny Johnson (@bennyjohnson) August 20, 2025
look how they massacred my boy https://t.co/U66Lg46psI
— Dustin Grage (@GrageDustin) August 20, 2025
Cracker Barrel isn’t about biscuits & gravy anymore — it’s about pushing woke agendas. pic.twitter.com/uIji1wLeQA
— Clown World ™ (@ClownWorld_) August 20, 2025
