Getting into Rosewood São Paulo is nothing wanting extraordinary.
Like strolling into the dense Amazonian jungle and immediately discovering your self in an open clearing, the entryway is a slim, curving driveway that spits guests right into a cavernous inside chamber. Lined with lush foliage and heat wooden partitions, the entryway is full of lounge seating and open-air library cabinets stocked with Brazilian books on artwork and literature.
This creative overtone continues all through the grounds — from the bustling foyer space, which doubles as a bookshop and lounge, to the hallways coated in site-specific artwork and the visitor rooms, which nod to Brazilian tradition with considerate trinkets. As an oasis within the metropolitan metropolis heart, pure landscaping and verdant foliage make Rosewood São Paulo an opulent escape for locals and guests alike.
Developed and owned by French entrepreneur Alexandre Allard, the hotelier tapped world-class expertise to deliver the imaginative and prescient of Rosewood São Paulo to life: Pritzker Prize-winning architect Jean Nouvel designed the Torre Mata Atlântica and vertical backyard, a brand new addition to the landmarked Maternity Hospital constructing that includes Rosewood São Paulo’s primary constructing. Philippe Starck led the creative, architectural, and inside design of 160 rooms and suites, bars, eating places, and quite a few communal areas. Waking up would possibly imply a view overlooking the courtyard backyard and eating on the resort’s elegant 24/7 cafe, Le Jardin.
Whereas this hospitality trifecta leans French, the design is inherently Brazilian: Starck solely used supplies, suppliers, designers, and artisans native to the nation. Greater than 50 Brazilian artists had been commissioned to create a everlasting assortment of over 450 artworks all through the resort.
In São Paulo, “Matarazzo” is a reputation you’ll typically see — and listen to. An industrialist household that emigrated from Italy to Brazil in 1881, the Matarazzo dynasty arrange factories, amassing unbelievable wealth that led them to turn out to be one of many wealthiest households in Brazil, with pursuits in cement manufacturing, actual property, textiles, chemical compounds, agribusiness, mining, and supermarkets. When the household patriarch, Francesco Antonio Maria Matarazzo (or Depend Matarazzo, as he was identified), died in 1937, he had the fifth-largest fortune on the earth on the time, with an estimated internet value of what could be $20 billion right this moment.
In 1904, the Matarazzo household inaugurated the Matarazzo Maternity Hospital. This large, sprawling advanced consists of the Chapel of Santa Luzia, in-built 1922 (with an authentic Vik Muniz stained glass fee on the facade) and a neoclassical enclave. Allard bought the 320,000-square-foot Matarazzo advanced in 2011, intending to revive the unique buildings and redevelop them into what’s now often called Cidade Matarazzo. Rosewood São Paulo sits inside the authentic Maternity Hospital constructing, whereas the remainder of the advanced is presently in improvement as a large cultural heart that can quickly be residence to many high-end outlets and eating places.
A stone’s throw from the long-lasting Avenida Paulista that serves as town’s main thoroughfare, museums just like the Lina Bo Bardi-designed Museum of Artwork of São Paulo (MASP) are lower than a five-minute stroll away.
Right here, my evaluate of Rosewood São Paulo.
Rosewood São Paulo
- Philippe Starck’s up to date, Brazilian-inspired interiors distinction in opposition to the backdrop of historic buildings restored to their authentic splendor — and 450 site-specific artistic endeavors scattered all through the resort grounds make it as a lot of a residing museum as it’s a place to sleep.
- The rooms are spacious, heat, and eclectic; they’re designed solely with Brazilian wooden, marble, and furnishings — a domestically sourced labor of affection that contrasts delicate textures, impartial furnishings, and colourful design accents.
- The six completely different eating places and bars, expansive resort grounds, and everlasting artwork assortment make the property a buzzing inventive hub, one which’s full of sufficient luxurious facilities and actions to maintain guests occupied.
- Its central location in Bela Vista, simply off the famed Avenida Paulista and a stone’s throw from Museum of Artwork of São Paulo (MASP), one of many nation’s preeminent artwork museums, makes it a cultural mainstay.
The Rooms
With 160 rooms and suites, the Rosewood São Paulo presents a wide range of room varieties, unfold throughout the newly constructed Mata Atlantica Tower, designed by architect Jean Nouvel. All interiors are designed by Philippe Starck and embody bespoke, luxurious Brazilian wooden furnishings and restored Italian heritage architectural parts. Getting into them seems like strolling right into a heat, cigar-like jewel field, enveloped by delicate carpeting, plush textures, and eclectic, colourful ornamental objects.
Every room has a curation of art work by up to date Brazilian artists and parts of Brazilian tradition — a guitar, conventional musical devices, and curated artwork books and literature are thoughtfully positioned in every. Suites are additionally positioned within the restored, historic constructing, with a residential really feel, due to a seating space and fireside. Loos are spacious, that includes up to date design, absolutely marble flooring and partitions, walk-in rain showers, Toto bathrooms, and plush towels. The minibar is a deal with — a mirrored nook full of a full barkeeper’s package to combine cocktails, and the espresso maker comes within the type of a vintage-inspired Illy iperEspresso Anniversary 1935 espresso maker — a retro throwback that isn’t as old style because it seems to be: It stealthily makes use of espresso pods to make espresso.
Meals and Drink
The resort presents many eating choices, together with three full-service eating places, two poolside cafes, and a jazz bar. Every presents a unique delicacies and ambiance.
Described as “a glamorous up to date Grand Caffé with an all-day menu,” Le Jardin is the resort’s floor flooring anchor — a sublime, Parisian-style bistro that serves continental classics 24/7. Lodge company can order breakfast across the clock, that means no mad sprint to make it downstairs by a specific time or lining up for a buffet.
Adjoining the house is Blaise, a log cabin-like house named for artist Blaise Cendrars. The dinner-only restaurant serves French-Brazilian delicacies in an suave room adorned with hand-painted ceramic tiles by artist Fernando de La Rocque.
Up a semi-hidden stairway is Taraz (a play on Depend Matarazzo), a day-to-night restaurant that serves South American delicacies designed to be shared, highlighted by wood-fired cooking. After dinner, head to Rabo di Galo (“tail of the rooster” in Portuguese) to hearken to dwell jazz and sip on ingenious cocktails made with cachaça, the Brazilian liquor constructed from sugarcane. The curved-roof room is painted with a constellation mural that evokes the comfortable feeling of one other famed Rosewood property, Bemelmans Bar in New York.
Actions and Experiences
The resort has two gorgeous out of doors swimming swimming pools, every in lush environment. The bottom-level Emerald Backyard Pool & Bar is a combination between Niki de Saint Phalle’s Tarot Backyard and Gaudí — a lagoon-like tropical pool constructed from vibrant inexperienced and blue mosaic tiles that curves round like a lazy river, emulating the pure swimming pools native to Brazil’s Bonito area. An out of doors pool bar and cafe serves contemporary salads and vegetable-forward fare. Greater up, the Bela Vista rooftop pool and bar has breathtaking metropolis views
The health heart is worthy of its personal membership — a fully-equipped health club outfitted with model new, state-of-the-art TechnoGym gear, reformer Pilates and yoga courses, all included at no further price to resort company. Working on the treadmill means going through a wall of floor-to-ceiling home windows that look out at jungle greenery. The altering and bathe space seems like strolling into a non-public spa, and the services are so luxurious that you simply need to work out. Make use of the steam room, sauna, and jacuzzi, located in a marble-clad room with marble lounge chairs; no appointment is required.
Different experiences are the resort Artwork Tour and Uncover Ibiti and OIÁ Casa Lençóis excursions.
The Spa
The Asaya Spa could also be Rosewood São Paulo’s pièce de résistance — an integrative wellness idea that features holistic therapies akin to guided meditation and sound remedy. Reiki is carried out within the Crystal Room, a kaleidoscopic, absolutely mirrored house lined with lots of of milky-white crystals.
Remedies embody facials utilizing Guerlain merchandise, face-sculpting therapeutic massage, and a Royal Honey therapy utilizing bee merchandise. Conventional shiatsu therapeutic massage and various methods, such because the Brazilian Feathers therapy with sensorial brushes, are designed to calm down and rejuvenate. Guests also can hire a non-public spa space, which features a sauna, jacuzzi, therapeutic massage beds, and lounge house.
Household-friendly Choices
The resort presents a Rosewood Explorers program for youngsters, together with actions incorporating creativity and native tradition. A Petcation expertise presents a pet-friendly resort keep that features a welcome drink, sleep setup, and eating along with your fluffy buddies, together with pet-sitting companies. The Household Moments providing gives customized video games and presents for youngsters upon arrival and half-off an interconnecting room.
Accessibility and Sustainability
The resort has on-site photo voltaic panels and renewable-sourced power, is freed from single-use plastics, and makes use of an in-house water filtration system to supply glass bottled water for company.
Rosewood Empowers emphasizes range in hiring and employment whereas Rosewood Sustains focuses on environmental preservation by way of sustainability, together with “a biodiversity program that repopulates the indigenous natural world from the Mata Atlantica rainforest, together with 250 timber as much as 14 meters in top positioned vertically on the Mata Atlantica Tower. The Cidade Matarazzo advanced is Brazil’s largest upcycling challenge, constructed of one hundred pc domestically sourced and upcycled supplies.”
Location
There are many issues to do within the metropolis of São Paulo. A automobile isn’t vital with the resort’s central location, though Uber works effectively within the metropolis. The resort is a number of quick, walkable blocks from Avenida Paulista, one of many metropolis’s primary thoroughfares, bustling with pedestrians, a botanical backyard, and lots of outlets and eating places.
Situated on the Avenue are cultural establishments such because the Museum of Artwork of São Paulo (MASP) and the IMS Paulista, a free artwork museum that hosts famend images exhibitions. Additional afield is the upscale Jardins neighborhood, full of many galleries, high-end boutiques and eateries, and Ibirapuera Park and the Museum of Trendy Artwork (MAM).
Throughout the seven-acre enclave of Cidade Matarazzo advanced is the newly-opened cultural heart, Casa Bradesco, a large exhibition house presently internet hosting a standout exhibition by institutionally-acclaimed artist Anish Kapoor. The 100-year-old Santa Luzia Chapel onsite additionally hosts month-to-month live shows which might be free and open to all.
Methods to Get the Most Worth Out of Your Keep
Benefit from the breakfast included in your room, the health heart, sauna, and spa. The property has additionally partnered with Jaguar Land Rover to supply electrical and hybrid automobiles on-site that Rosewood chauffeurs drive. The vehicles may be reserved by appointment by company throughout their keep for simpler metropolis exploration.