- In Taiwan, some 7-11s are totally themed round popular culture icons like Snoopy, Hey Kitty, and Mickey Mouse.
- These comfort shops transcend snacks and drinks—in addition they do issues like prepare and subway ticketing, in addition to postal providers.
- The lovable pattern is now spreading to different locations, together with Texas and Thailand.
I used to be strolling in Taipei’s Zhongzheng District with my dad and mom a few years in the past once we all began squealing—the part of the coated sidewalk we have been passing by way of had immersed us in a Peanuts wonderland. Charlie Brown, Peppermint Patty, Sally, Linus, Schroeder, Franklin, and Lucy have been lined up alongside the wall whereas an enormous Snoopy skateboarded above. Positive, cutesy shops are widespread in Taiwan, however this wasn’t a memorabilia store—it was a 7-11, or as locals check with it, merely “Seven.”
All throughout Taiwan, sure 7-11 shops have taken on themed personas, as You Journey Singapore shared in a social media submit. In Taipei, you may discover there are outlets decked out in Mickey Mouse, Sanrio and Hey Kitty, Summiko Gurashi, Maserti, and even Lay’s Potato Chips themes.
And we’re not simply speaking about wallpaper. These shops go all in, with outsized Snoopy and Kanahei Small Animals characters sitting in seats alongside clients, a show case made within the form of a Lays van, and to-go cups themed round favourite characters. There’s loads of merch on the market, too. In brief, it’s like a mini theme park which doubles as a 7-11.
On prime of that, comfort shops in Taiwan are nothing like their counterparts within the U.S. Comfort shops like 7-11 (in addition to related outlets like FamilyMart, Hello-Life, and OK Mart), aren’t simply plentiful in Taiwan, they’re an vital a part of each day life. Must pay your parking ticket? Purchase a live performance or prepare ticket? Ship a package deal between cities? I’ve executed all of this stuff, in addition to pop in for a morning ginger shot or a late-night soft-service ice cream at a 7-11.
Plus, you may all the time depend on the 7-11 having a clear restroom and a quiet place to relaxation. It really is a comfort retailer.
Throughout my two months in Taiwan in 2023, it wasn’t uncommon for me to pop right into a comfort retailer three to 5 occasions a day. The costs are low, the standard is excessive, and all the things is about ease. Plus, there’s nothing to complain about relating to customer support—staffers go above and past. After I purchased too many souvenirs in my grandmother’s hometown of Beigang and needed to ship some again to Taipei, they helped me with packaging and taping—and the field received to the capital earlier than I did. After I purchased a ticket to see one in all my favourite Irish boy bands Westlife play on the Taipei Music Heart, I couldn’t work out find out how to get my tickets on the automated machine, they usually walked me by way of it. When my dad and I have been craving comfortable serve after midnight, however the machine was off, the 7-11 worker made positive we received our candy deal with.
Since these shops are so built-in into each day Taiwanese tradition, it’s no surprise that the island nation began including a dose of whimsical enjoyable to sure places. Although the lovable collaborations reportedly originated in Taiwan—and there’s little question that the island has probably the most themed shops—now the pattern is spreading across the globe with a boat-shaped 7-11 in Pattaya, Thailand, and a bigger-is-better one in Texas.
However being from a household of Snoopy followers (who’ve nerded out on the Charles M. Schulz Museum and Snoopy Residence Ice in Santa Rosa, California) the Snoopy 7-11 has a particular place in my household’s coronary heart, because it mixed two of our obsessions: comfort and enjoyable.