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Friday, August 1, 2025

‘The reception was very heartwarming’ – IO Interactive advertising and marketing director goes past the 007 First Gentle trailer


After greater than a decade with out a good 007 recreation, IO Interactive, the studio behind the beloved Hitman collection, has delighted Bond followers with the reveal of 007 First Gentle.

Earlier this month, I visited IO Interactive’s Brighton Workplace to talk to the studio’s world advertising and marketing director, Jonathan Lacaille, about how this collaboration got here to be and what budding secret brokers can anticipate when embarking on this bold espionage-filled expedition.

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