Spotify is bringing its video podcasts to Netflix beginning subsequent yr, the corporate introduced on Tuesday. Amid the corporate’s push to additional increase its video content material choice and enhance its advertisements enterprise, Spotify has introduced a partnership with Netflix that can showcase choose video podcasts on the favored streaming service.
At launch, the Netflix-Spotify partnership will carry a curated collection of sports activities, tradition, way of life, and true crime podcasts from Spotify Studios and The Ringer to Netflix. Over time, the deal will see Spotify including much more podcasts from different studios and genres, Spotify stated.
The transfer follows Spotify’s elevated deal with video podcasts, starting with the launch of instruments that made it potential for anybody to publish their reveals as movies. Over the previous yr, the corporate has added incentives that paid podcaster hosts for his or her fashionable movies and launched a Companion Program so hosts may monetize their video content material, in a problem to YouTube.
Spotify has additionally lately rolled out quite a lot of social instruments that allow hosts have interaction their audiences, together with polls, Q&As, feedback, and extra.
Spotify’s curiosity in streaming video comes after a serious shift in its podcast technique again in 2023, which included layoffs, together with that of chief content material and enterprise officer Daybreak Ostroff, who had led its podcast initiatives. Throughout Ostroff’s time on the service, Spotify had invested billions in podcasts, shopping for studios like Parcast, The Ringer, and Gimlet Media, and signing unique podcast offers with huge names like Joe Rogan and Alex Cooper, which have since expired.
Nonetheless, Spotify’s investments failed to show into substantial earnings, necessitating a brand new technique. Video, which is closely consumed by Gen Z customers specifically, affords extra alternatives for advert merchandise and monetization, the corporate now believes. As of Q2 2025, the corporate stated it now has greater than 430,000 video podcasts on its service, and video consumption is rising 20x quicker than audio-only consumption since 2024. Greater than 350 million Spotify customers have additionally streamed a video on its platform, up 65% year-over-year.
Reached for remark, Spotify declined to share the main points of its cope with Netflix, by way of ad-sharing or monetization.
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Initially, Spotify’s video podcasts will likely be made accessible to customers within the U.S. beginning in early 2026. Different world markets will observe.
“This partnership marks a brand new chapter for podcasting,” stated Spotify VP and Head of Podcasts, Roman Wasenmüller, in an announcement. “Along with Netflix, we’re increasing discovery, serving to creators attain new audiences and giving followers world wide the prospect to expertise the tales they love and uncover favorites they by no means anticipated. This affords extra option to creators and unlocks a totally new distribution alternative,” he added.
Spotify’s inventory declined after its final earnings launch in July as the corporate’s ad-supported revenues dropped regardless of a rising consumer and subscriber base. The corporate advised traders on the time that it nonetheless believed in its general technique and its potential to show round its programmatic advert enterprise.
The next Spotify reveals are included within the distribution partnership:
- The Invoice Simmons Podcast
- The Zach Lowe Present
- The McShay Present
- Fairway Rollin’
- The Mismatch
- The Ringer F1 Present
- The Ringer Fantasy Soccer Present
- The Ringer NFL Present
- The Ringer NBA Present
- The Rewatchables
- The Large Image
- The Dave Chang Present
- The Recipe Membership
- Dissect
- Conspiracy Theories
- Serial Killers
