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Saturday, August 23, 2025

‘I used to be pet scammed and left heartbroken – now I am serving to cease the fraudsters’


Fraudsters at the moment are even utilizing AI to rip-off folks once they look to purchase a pet

Kate Margolis and Milo
Kate Margolis and Milo(Picture: Kate Margolis)

Canine lovers are being urged to remain alert to keep away from falling right into a pricey, and heart-breaking, lure. Whether or not you are desirous about bringing residence your very first pet or including a companion in your present furry pal, there are essential warning indicators try to be conscious of.

Summer time is a well-liked time for households to welcome a brand new furry good friend due to the hotter climate and faculty holidays. Due to this, it’s typically seen because the good second to assist a pup settle in.

However whilst you’re dreaming of playful pups, household enjoyable and sunny strolls, scammers are looking out. With demand for puppies at a seasonal excessive, fraudsters are seizing the chance and consultants say it’s the perfect state of affairs for scams.

Cavashon puppy lying on a couch with its head between its paws.
Following her recommendation might save your financial institution stability – and heartache(Picture: Lee Thompson through Getty Photographs)

Kate Margolis, pet fraud professional and co‑founding father of Petproov, who assist folks keep away from the heart-break of scams, is aware of this sense all too properly. “I handed over a £500 deposit for a stunning Golden Retriever pup I’d seen on-line,” says Kate.

“The vendor then advised me it had ‘eaten plastic and died’ and so they disappeared. I used to be left with no pet, no refund, and an enormous gap in my coronary heart.”

Kate quickly realised she wasn’t alone and sadly, her expertise is shared by many. On daily basis, scammers create pretend pet listings utilizing stolen photographs, made-up sob tales and use high-pressure ways to persuade folks at hand over their cash.

Hoping to spare others the heartbreak she went by, Kate is now sharing 5 key crimson flags each household ought to look ahead to earlier than paying a deposit. And in case you spot something suspicious, make certain to report it.

1. “Able to go immediately”

Scammers thrive on creating a way of urgency and can say issues like “just one left,” “getting a great deal of curiosity,” or “first come, first served” to hurry you into making a cost with out pondering it by. A reliable breeder won’t ever stress you want that.

2. Recognise that pup?

If the pet photograph seems to be flawless, that’s a crimson flag. Scammers typically steal pictures from Google, Instagram and actual breeder web sites. Doing a fast reverse picture search might prevent some huge cash and in case you spot the identical photograph in a number of listings, it’s a rip-off.

3. Video calls can idiot you

A cute chocolate Labrador retriever dog looks up slightly cross-eyed at its owner as it takes a biscuit
Do not be fooled(Picture: Justin Paget through Getty Photographs)

A dwell video may appear convincing, however scammers are getting extra subtle. Some use pre-recorded footage, and even AI, to pretend a wagging tail on display screen. To be protected, all the time organize an in-person go to earlier than making any funds.

4. Ask for ID and confirm it

Would you purchase a automotive from somebody with no title, handle or any paperwork? Most likely not. Respected breeders should not have any drawback sharing ID, vet paperwork and microchip particulars and in the event that they do, stroll away.

5. Do not financial institution switch strangers

As soon as your cash’s despatched, there’s typically no getting it again. Keep away from sending financial institution transfers to folks you haven’t met in particular person. Persist with safe cost strategies and if something feels suspicious, belief your instincts and stroll away.



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