The world is shifting the 9-5 as we all know it. AI is threatening job positions, there are layoffs, recessions are looming, and in the meantime, the worth of every thing goes up.
We’ve been saying this for years, however your life expertise, your ardour, and your abilities could be your greatest security web, and your finest alternative for earnings going ahead.
In the event you’re not cashing in on what you like doing and what you already know, then you might be leaving numerous potential on the desk!
We’ve been large proponents of beginning one thing of your personal — one thing that’s yours and may’t be taken away from you.
That is what we’ve believed because the begin of Goats On The Highway — wayyyy again in 2012 (yeah we’ve been round for awhile!)
However, it’s particularly related today.
The reality is, numerous what we used to depend on — secure jobs, regular earnings, predictable progress — feels fairly shaky proper now.
However, don’t fear, it’s not all doom and gloom! There’s a means so that you can overcome these challenges, which is what I’ll get into on this article.
Most individuals assume they want extra credentials to start out a web based model. And truly, that is the place most individuals get caught —spending time on certifications, ready till they’ve a much bigger following, and taking extra programs to be taught extra concerning the subject that they already know!
However the reality is:
You’re already sitting on one thing folks would pay to be taught — you simply don’t understand how precious it’s (but)!
We’ve helped greater than a thousand folks begin on-line manufacturers round their passions, abilities and experiences, based mostly on what they already know.
That means, they didn’t should spend tons of time including extra to their plate…we merely helped them unpack the gold that was already there.
Your area of interest. Your superb thought. Your subsequent transfer…it’s discovered inside your abilities, your experiences, and your passions.
In the event you’re fascinated by creating one thing of your personal (as a aspect hustle, or as a full-time gig), and wish to flip your experience into revenue, that is the place to start out.
The three Buckets: Begin With What You Already Have
In the event you’re uncertain about what area of interest to choose or what sort of enterprise to start out, right here’s the framework we’ve personally used to give you our worthwhile concepts through the years, and it’s what we train our purchasers as nicely.
It’s constructed on 3 ‘buckets’ that all of us have entry to — regardless of your background, job title, or stage of expertise.
Word: we go deeper into this and actually aid you slender down your thought in our Area of interest Readability Program.
Bucket #1: Expertise & Data
That is the data you’ve gathered through the years. Expertise you’ve realized via your profession, college, certifications, coaching, self-education…and even simply trial and error.
You may not consider it as particular, as a result of it comes naturally to you now. However to another person, it’s precisely what they need assistance with.
Listed here are just a few examples:
Perhaps you’ve…
- Mastered Excel spreadsheets, and also you’ve constructed customized templates that save hours each week.
- Develop into an knowledgeable in designing logos, modifying resumes, or organizing digital recordsdata.
- Discovered the best way to run a worthwhile Airbnb
- Cracked the code on the best way to develop a YouTube channel.
- Discovered a productive workflow and the best way to repurpose one video into per week’s price of content material.
- Been (or at present are) a challenge supervisor, realtor, skilled chef.
- Been licensed for educating, teaching, being a private coach, or a yoga teacher.
- Mastered information entry, bookkeeping, or utilizing accounting software program like QuickBooks.
- Educated new crew members and liked breaking down advanced duties into easy steps.
- Ran inner occasions, team-building actions, and even organized workplace potlucks — and other people noticed you because the “glue.”
All of those abilities, all of this information that you’ve got, can all be become your personal enterprise. It’s simply taking what you already do and already know, and deciding that you just need to create one thing of your personal.
Listed here are just a few real-life examples from our purchasers:
- Self-Made Millionaire and Finance Mentor turned private coach to assist freshmen put money into the inventory market and construct wealth
- Licensed Yoga and Breathwork Teacher and Private Coach teaching girls in midlife to seek out bodily, emotional and religious concord within the subsequent chapter of their lives.
- Actual Property Investor and Landlord of 15 years teaching new landlords on getting began and handle their properties with confidence
Different Examples:
- Morgan Overholt was a burned-out graphic designer and stop her 9-5 to freelance full time and switch her design abilities right into a $100,000 per yr enterprise.
- Ali Abdaal was a physician who had to make use of productiveness hacks simply to outlive his demanding work. When he realized different folks may use his instruments in all areas of life, he stop his job to show it on-line and now earns over $4 million per yr.
- Greg Langstaff was a profession advisor and recruiter who stop his job to show othe folks what to not do when going to job interviews. Now he makes relateable and humorous movies on tiktok and now runs a multi-6-figure enterprise providing resume evaluations, and promoting programs and training.
Right here’s the factor:
What you know the way to do — whether or not it’s out of your job, your aspect hustle, or your personal curiosity through the years — can develop into the muse of your area of interest.
What feels apparent, simple, or boring to you, might be life-changing to another person who’s caught, confused, or overwhelmed. And so they simply don’t know the place to start out.
We see this on a regular basis. Folks turning on a regular basis abilities into companies — educating what they already know. You don’t must be taught one thing new to get began. You simply must learn to package deal what you already know in a means that helps others.
Bucket #2: Life Experiences & Your Private Story
Most of the time, probably the most highly effective enterprise concepts don’t come from a job or a level — they arrive from what you’ve lived via…your story.
For us personally, there are just a few key life experiences that we’ve already become revenue — and will simply do once more.
The most important one was taking the leap to develop into entrepreneurs. To be our personal boss. We knew we have been meant for extra and believed there needed to be a method to do significant work we truly loved.
And that perception is what attracts folks to our story — as a result of they really feel the identical means.
We took our lived expertise of increase 4 on-line manufacturers, and turned it into an impactful, worthwhile teaching enterprise that helps others do the identical.
That’s precisely what we train inside our Creator Kickstarter Teaching Program. Your lived expertise can develop into the enterprise you revenue from—identical to ours did.
All of us have chapters of our story that formed us (whether or not good or dangerous), moments that compelled us to develop, adapt, or rebuild. Use these to your benefit and assist others who’ve been in your scenario.
Belief me, there are folks trying to find precisely that form of steerage.
Listed here are just a few examples:
Perhaps you’ve…
- Moved internationally and needed to navigate a brand new tradition, language, or authorized system from scratch.
- Modified careers a number of instances and realized the best way to reinvent your self — even when it was scary.
- Gone via burnout and overwhelm (in life or in your corporation).
- Survived a divorce.
- Been via a trauma and have discovered hope and therapeutic.
- Had a serious identification shift and located your means via.
- Misplaced a bunch of weight and are happier, more healthy and extra assured than ever.
- Realized the best way to handle cash after debt.
- Discovered the best way to co-parent peacefully.
- Realized the best way to dwell a satisfying life with persistent sickness.
- Navigated menopause and all of the bodily, emotional, and identification shifts that got here with it — and got here out extra grounded, assured, and related to your self.
- Left a high-demand profession to prioritize your psychological well being, and realized the best way to rebuild a life with extra time for household, peace, goal, and presence.
- Took a leap into solo journey after a serious life change and found a deeper sense of confidence, pleasure, and self-trust.
- Supported a liked one via dependancy, sickness, or grief and have become a gradual supply of power of their unstable instances.
- Determined to cease people-pleasing, set boundaries, and rewire the way in which you present up in relationships, work, and your personal life
Listed here are just a few real-life examples from our purchasers:
- Downsizing her house and life for a retirement filled with alternatives and training girls the best way to do the identical.
- Having the trait of an HSP (Extremely Delicate Individual) and training girls on the best way to navigate that.
- Being a child-free couple by selection and constructing a neighborhood for others like them.
- Being an immigrant within the USA and training others to construct credit score and select the precise bank cards.
- A religious Christian because the age of seven serving to households expertise a deeper relationship with the Lord via teaching, studying and memorizing Scripture
Different Examples:
- Lisa Johnson was a single mother within the UK, with £35,000 of debt. She received via it and now sells programs and packages educating different folks the best way to earn earnings. She’s now earned over £16 million and has assisted greater than 50,000 entrepreneurs.
- Nadine Muller transitioned from a nursing profession to changing into a private health coach, ultimately shifting into on-line teaching. By leveraging her experiences and challenges, she constructed a multimillion-dollar teaching enterprise.
- Kiki Ayers confronted homelessness in Los Angeles however utilized her background in leisure reporting to ascertain a public relations agency. By sharing her story and experiences, she constructed a enterprise that generated about $3 million in 2024.
Right here’s the factor:
These life experiences aren’t simply private issues that occurred to you…what in the event that they occurred for you?
These instances in your life are full of classes, frameworks, and real-life instruments that different folks desperately want. It might develop into a shortcut, a roadmap, or a spark of hope for another person.
You don’t should be good or polished, you simply should be trustworthy. Not pretending you’ve gotten all of it found out, however being just a few steps forward and turning your journey into one thing that helps another person.
Having an influence and serving to others discover options to their issues is what constructing a model is de facto about.
3. Passions & Pursuits
Generally, your finest thought isn’t the factor folks would discover in your résumé. It’s not your abilities and all of the data you’ve gathered…it’s truly the factor you might speak about for hours with out losing interest!
It’s the subject that lights you up when somebody asks the precise query. It’s one thing you’re at all times studying extra about — not as a result of you must, however since you truly need to.
Take Nick for instance, and his ardour is fly-fishing. It’s one thing he’s been doing since he was a child and would spend weekends out on the lake together with his Dad and Brother.
Fly fishing is one thing that he’s at all times studying extra about and perfecting. You’ll discover him holed up in his “mancave” tying flies, chatting with different fly-fishermen in his Viber group chat, or down by the river casting his rod!
It’s the curiosity that he may speak about for hours.
So, he began a fly-fishing model round his ardour in 2020 and grew it to a six-figure enterprise. Now, he makes cash creating content material whereas he’s fishing on the river! Positively dwelling his dream.
Listed here are some examples:
Perhaps you…
- Geek out over matcha rituals and may’t get sufficient of it.
- Love journey hacking and discovering finances journey hacks.
- Are obsessive about meal prepping.
- Love all issues to do with make-up and sweetness, or styling outfits.
- Are completely involved in biohacking, astrology, or productiveness instruments — and your folks come to you since you clarify it in a means that is smart.
- Are the go-to individual in your group for planning the right ladies’ journey.
- Are the very best at organizing small areas.
- Are involved in all issues craft beer and have realized the best way to brew and make it your self.
- Love deep diving into human design and serving to pals perceive their charts in actual life.
- Are obsessive about cozy house vibes — from candle making to perfecting your Sunday reset routine.
These pursuits and passions are all issues that you might flip into one thing that helps others and makes you cash.
Listed here are just a few real-life examples from our purchasers:
- A pair dwelling in NYC with a love for journey and their metropolis, working a journey planning enterprise and creating curated itineraries and journeys to NYC for busy professionals
- A travel-hacking knowledgeable serving to others plan journeys and expertise the world whereas spending much less
- A pair obsessive about fast getaways and never losing any time without work, they share the very best itineraries for 48 hour fast flip adventures
- A cat lover serving to different pet dad and mom with their cat’s well being and weight reduction
- A lover of holistic methods and total wellness serving to distant staff escape digital overwhelm and simplify their life
Different Examples:
- Nick (of Goats On The Highway) turned his ardour for fly fishing into a web based model that helps freshmen choose the precise gear with out breaking the financial institution. That enterprise earned $8,440 on its twelfth month after launching!
- Joshua Weissman was a burned out chef who turned his love of cooking (notably fermentation) right into a multi-million greenback YouTube empire.
- Sandra James was laid off from her £50,000/yr job in monetary companies so she determined to show her love for cats right into a enterprise. She based The Cat Butler, an unique cat-sitting service within the UK. She launched it in 2015 and now it earns about £200,000 yearly.
Right here’s the factor:
Relating to passions and pursuits, you don’t should be an “knowledgeable”, you don’t must have a level or an enormous following.
You simply should be just a few steps forward of the individual you’re serving to — and know and care sufficient concerning the subject to information them.
In the event you love the subject and also you’re SO obsessed with it, and also you’re prepared to point out up and share what you’ve realized, somebody on the market shall be so glad you probably did. Persons are in search of somebody actual, somebody who will get it, and somebody who makes it really feel doable.
Cease Overthinking and Selected One Factor to Begin
You don’t should be an influencer, good at tech, or into advertising and marketing. Most of our purchasers aren’t. And truly, most of them began with out having any thought of what they might share with the world!
Our purchasers are common folks identical to you — aged 24 to 70. They’re vacationers, mothers, immigrants, {couples}, retirees, creatives, side-hustlers, and 9-5ers who lastly stated:
“I’m accomplished losing time increase another person’s enterprise. I need to create one thing that truly has an influence. One thing I really like doing.”
If you wish to go deeper with every thing you’ve realized on this article, we’re right here to assist. Step one is arising along with your good area of interest and thought…one which’s aligned with you. One which will get you excited!
That’s what we assist you determine inside our Area of interest Readability Program. You’ll find out how your abilities, life experiences and passions matter, and the way they are often packaged up and become an impactful model and product that you may promote.
It’s your first step towards constructing one thing actual — from the life you’ve already lived.
In the event you’re the kind of one who’s able to take the leap, wager on your self, and eventually construct one thing that displays who you actually are…you’re precisely who our full teaching program was made for. Click on right here to e mail us for info on our Creator Kickstarter program.
