Luke Ambler and Jonny Mason are the boys who need you to search out your “Mission Potential,” to make small adjustments that ultimately result in massive wins. Whereas participating in IRONMAN demonstrates the boy’s personal dedication to endurance sports activities, and is a powerful endeavor it its personal proper, the “why” behind their tenaciousness runs deep. Luke has all the time taken solace in the truth that being energetic is a good way to search out readability, however when his brother-in-law took his personal life, he launched “Andy’s Man Membership” to supply help by self-help and peer-to-peer interactions. Luke’s good pal, Jonny Mason, has additionally misplaced family members to suicide and is alongside for the highs and lows of each IRONMAN journey. Each males hope that their efforts will put a highlight on the problems surrounding suicide—a number one reason behind demise in males beneath 50—and forestall additional tragedy by constructing a caring neighborhood.
Luke and Jonny are each 35 and have been born in Halifax, West Yorkshire, England. In 2025, the shut pals got down to full 5 UK IRONMAN occasions in a single season, however they achieved better success than they ever thought potential. The blokes completed IRONMAN 70.3 occasions in Bolton, England, and Swansea, Wales, together with full IRONMAN occasions in Leeds, England, and Tenby, Wales. “However the momentum and inspiration generated by our “Mission Potential” marketing campaign caught the eye of IRONMAN itself,” explains Luke. “They supplied us ambassador slots on the IRONMAN World Championship in Good and that turned our problem into one thing extraordinary, with two full IRONMAN races inside seven days, in two of the toughest areas on the circuit: Good and Wales.”
The street to the end line has not all the time been clean. Luke was knowledgeable rugby participant earlier than turning to endurance sports activities. Being energetic has all the time offered him with a objective, serving to to take care of being bullied, household separation, and his mom’s traumatic mind harm as a toddler. He was scouted by Leeds Rhinos however once they let him go, Luke’s psychological well being suffered as soon as once more. Then, in 2016, following the tragic suicide of his brother-in-law, Andy Roberts, he based Andy’s Man Membership to help like-minded males who’re combating psychological well being. Luke’s shut pal, Jonny Mason, a proud father of three and passionate triathlete additionally discovered therapeutic by IRONMAN races after shedding family members to suicide.
Andy’s Man Membership Proves Atypical Individuals Can Tackle Extraordinary Challenges
Of their enduring efforts in IRONMAN, Luke says, “It was by no means nearly crossing end strains. It was about utilizing the stage of IRONMAN to indicate that atypical individuals can tackle extraordinary challenges, whereas elevating consciousness for one thing far better.”
Like Luke, Jonny Mason has constructed a love of endurance sports activities due to the constructive results they’ve on his psychological well being. “The hope is that by our journey, individuals see what we’re doing and really feel impressed to chase down their very own ‘potential,’” he explains. “And whereas we’re doing it, we’re elevating that all-important consciousness for Andy’s Man Membership and pushing the message loud and clear: ‘It’s okay to speak!’”
The Workplace for Nationwide Statistics within the UK experiences that males accounted for round three-quarters of all suicide deaths registered in 2023. The identical yr, knowledge confirmed that suicide was the eleventh main reason behind demise total in america, claiming the lives of greater than 49,000 individuals. Suicide is a world drawback.
Up to now, Andy’s Man Membership helps greater than 6,000 males each week with a whole lot of peer-to-peer help teams and public talking occasions. “Our mission is to forestall male suicide and smash the stigma round males’s psychological well being,” explains Luke. “Challenges like ‘Mission Potential’ aren’t about medals or private glory—they’re about inspiring males to talk up, to search out their very own “potential,” and to appreciate they’re not alone. By taking up these races in entrance of a worldwide viewers, we’re carrying that message additional than ever earlier than.”
And that’s the purpose of Mission Potential: You don’t should be an elite athlete to get entangled.
“I wouldn’t say I used to be significantly sporty earlier than I began this journey in triathlon as an grownup,” says Jonny. “However like with most individuals: household, enterprise, and life turned the precedence as I obtained older, and sport dropped off. When you cease, your way of life quickly adjustments. Extra ingesting, consuming dangerous, and usually not taking care of your self. So, after years of that, I spotted I wanted to make a change.” Jonny tells M&F that he began out with “a bit” of operating, and that small change led to coming into endurance challenges alongside Luke. “Crossing that end line, operating down the pink carpet, it’s unreal,” he shares. “However for me, it’s by no means simply concerning the second, it’s about every thing behind it. It represents the hours of coaching, the self-discipline, the sacrifices… not simply mine, however my household’s, too. It’s proof that with the precise mindset, you possibly can tackle exhausting issues and are available out the opposite facet stronger. The reality is that the toughest half isn’t race day; it’s the weeks and months earlier than, juggling coaching round work, household life, and every thing else that issues. That’s the actual wrestle. So, after I lastly get to that end line, the overriding feeling is gratitude.”
Luke tells M&F why pushing himself out of his consolation zone has been so good for his personal psychological well being. “An IRONMAN is the final word take a look at of endurance,” he says. “It combines the swim, bike, and run into one steady battle, demanding not solely bodily power but additionally psychological toughness, endurance, and resilience. Coming from a rugby background, I used to be used to explosive energy, however IRONMAN requires a really totally different kind of self-discipline. That problem hooked me right away. Sport additionally represents neighborhood, inspiration, and transformation. In every race you see individuals from all walks of life, overcoming their very own struggles to get to the end line. That message aligns completely with our work in psychological well being and with the values of Andy’s Man Membership.”
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