Hooters Debuts a $10 Combo Lunch Meal

If there have been a phrase to seize the overall vibe of the quick meals panorama proper now, it is likely to be “scrambling.” Within the face of inflation and rising meals prices, shoppers have more and more come to view quick meals as a frivolous expense, and America’s prime quick meals chains are racing to assuage clients of that notion. Over the previous few months, McDonald’s launched a $5 worth meal, Burger King scooped it by releasing its personal model earlier, Wendy’s upped the ante with a $3 possibility, and different chains like KFC and Sonic have adopted swimsuit with value-driven menus.

However now, full-service (i.e. sit-down) eating places are coming into the sport — and also you’d be hard-pressed to discover a higher chain restaurant worth menu than the one which Hooters simply unveiled.

Accessible now, Hooters’ newly inexpensive lunch menu options 4 combo meal choices for $9.99 every. The meals embrace an entree, aspect, and the client’s alternative of fountain drink, iced tea, or lemonade. Hooters describes it as “the right mix of inexpensive costs and full flavors.” Clients should dine in on weekdays between 11 a.m. and a couple of p.m. to benefit from the deal. 

“We’re devoted to delivering scrumptious meals with distinctive worth for our friends, proving that generally you get greater than what you paid for at Hooters,” stated chief advertising officer Bruce Skala in a press launch. 

The meals don’t sound skimpy, both. 

Clients have their choose of a Buffalo Hen Wrap with both curly fries or tortilla chips; a Quarter Pound Burger with curly fries; a Buffalo Hen Salad with a alternative of dressing; or a Grilled Cheese Sandwich & Cup of Chili. Past the drink included with every meal within the $9.99 base value, Hooters has included loads of alternatives for add-ons and upgrades — a intelligent technique that lures diners with the worth proposition whereas additionally attractive them to spend extra. 

Need bacon in your entree? That’s $0.99. Need to sub onion rings for the curly fries? $1.49. Desire a aspect salad as a substitute? $1.79. Need your beverage served in a commemorative Hooters cup? $1.00. None of those added fees are all that important, after all, however if you wish to preserve the meal inside “severe discount” territory, you in all probability shouldn’t go for all of them. 

Hooters spent the years because the pandemic discovering all kinds of intelligent methods to remain within the black. When different chains have been simply beginning to consider the right way to pivot operations amidst eating room shutdowns, Hooters was already spinning off delivery-only digital manufacturers and emphasizing takeout and supply. 

Final yr, the restaurant introduced a strategic enlargement with new places in Nevada and Florida. And now, simply when shoppers are nervous about spending an excessive amount of, Hooters is providing a considerable noon combo meal for a value that hasn’t been seen at many fast-casual retailers for a while. Possibly within the close to future, Hooters will likely be primarily related to good worth, slightly than, you recognize, that different factor it’s recognized for.