Sportsbook and betting large FanDuel has introduced a partnership with Amazon’s Prime streaming service to turn out to be the official odds supplier for the NBA and WNBA.
The information marks a landmark win for the North American betting heavyweight on the eve of the brand new season, which begins on 21 October.
Blake Griffin, the previous six-time NBA All-Star, 2011 Rookie of the Yr, and dunk contest winner, will lead the published protection.
FanDuel and Amazon Prime workforce up for 2026 season
Reigning champions, the Oklahoma Metropolis Thunder (OKC), spearheaded by Shai-Gilgeous Alexander, final season’s MVP, tackle league legend Kevin Durant’s latest basketball residence within the type of the Houston Rockets.
FanDuel might be gearing as much as promote the season opener on Prime, and this might be a take a look at of the present champions in opposition to the betting world’s subsequent hotly tipped workforce to take the league and championships underneath the watchful eye of mercurial coach Ime Udoka.
Massive information: FanDuel x Amazon
This multi-year deal brings dwell guess monitoring, Odds View, and compelling in-game narratives – plus @blakegriffin23 as a brand new FanDuel NBA ambassador… pic.twitter.com/0knpZJx7lz
— Flutter Leisure (@FlutterEnt) September 30, 2025
Mike Raffensperger, President of Sports activities at FanDuel, stated of the deal, “By integrating customized content material into Prime Video’s NBA broadcasts, we’ll improve the fan viewing expertise and join with new audiences.”
NBA and WBNA figures on the rise
This new viewers Raffensperger refers to may be simply seen as a leap in FanDuels’ publicity by some measure. In line with the official NBA viewership statistics, seventy-five million folks tuned in to look at OKC win the championships in opposition to Tyrese Haliburton’s injury-hit Indiana Pacers.
This statistic alone, a 16% improve over the earlier yr’s closing viewership numbers, made ABC and the NBA’s greatest prime-time occasion, and the basketball competitors’s most outstanding viewership figures in six years.
So FanDuel’s model, which was already a frontrunner within the betting business, has leaped to a significantly new peak with the Prime deal’s promoting potential.
“It’s vital to associate with manufacturers which might be invested in enhancing the fan expertise. We’re serving to to remodel how manufacturers attain extremely engaged customers”, stated Danielle Carney, Head of U.S. Video and Stay Sports activities Gross sales, Amazon Advertisements.
The post-season, which is likely one of the greatest and most anticipated sporting gauntlets for basketball followers, was broadcast formally in North America on ABC and ESPN.
Throughout the competitors, a median of 6.13 million viewers tuned in, representing a ten% improve in viewership in comparison with the earlier season. The WNBA skilled an identical surge, averaging 1.3 million viewers per sport, with 2.7 million taking within the contest between the Indiana Fever and the Chicago Sky.
Caitlin Clark has been a number one gentle for the WNBA because the figurehead of the Indiana Fever’s rising model, and as we reported, is already a contender to be the league’s best-ever inventive participant.
Prime can be broadcast globally, and the figures have been significantly optimistic, with 5 billion followers watching the motion worldwide. “Our partnership because the official odds supplier for NBA and WNBA on Prime Video represents a big milestone in how we join with basketball followers,” stated Raffensperger.
Contemplating the 215% total improve for the NBA and WNBA throughout social media, this may very well be a profitable goldmine for FanDuel to achieve such a longtime and rising world viewers.
Featured picture: FanDuel.
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