Soccer icons Alan Shearer and Peter Crouch have added their help to Flutter’s Cash4Clubs grants to native UK golf equipment.
The footballing legends are urging native sports activities golf equipment to take up Flutter’s Cash4Clubs grants. The final charitable initiative from the corporate affords the prospect to take one among 250 £2,000 grants, having already offered £7 million to grassroots sports activities organizations since 2008.
The brand new marketing campaign makes use of the sporting fame of each former gamers because the face of a brand new £500,000 fund to assist native golf equipment survive and thrive. This comes as polls present that 43% of grassroots golf equipment are having to scale back or cancel companies as a consequence of a scarcity of funds.
Purposes for Cash4Clubs 2026 at the moment are open!
We’re proud to announce a £500,000 funding increase to help 250 grassroots sports activities golf equipment throughout the UK and Eire. In case your native workforce or neighborhood group may benefit from a £2,000 grant, now’s the time to use.
Whether or not you're… pic.twitter.com/NAxGYW661d
— Flutter Leisure (@FlutterEnt) September 8, 2025
“A further £2,000 could make all of the distinction to native golf equipment,” mentioned Paddy Energy ambassador and former England and Liverpool striker, Crouch. “It could possibly maintain the lights on, maintain amenities open and accessible and supply much-needed funds to put money into tools or coaching volunteers.
“These golf equipment aren’t nearly sport. They’re giving individuals a spot to belong, to construct confidence and keep lively. It’s why Cash4Clubs is so essential, and I’d urge individuals to use.”
With the price of residing on the rise throughout the UK, sports activities golf equipment report that rising day-to-day prices, insurance coverage payments, and a problem to find employees and different volunteers are making each day operations a problem. Nearly 1 / 4 of golf equipment polled fear that they are going to be financially unsustainable inside a 12 months.
“All through my profession, on and off the sphere, I’ve witnessed the unbelievable energy of sport to rework lives.” mentioned Betfair ambassador, Shearer. “Native grassroots golf equipment and organisations aren’t good to have; they’re important neighborhood property. These grants can present a significant serving to hand and the affect, significantly in disadvantaged areas, might be profound.”
Cash4Clubs progress up to now
In 2025 up to now, nearly 32,000 individuals from 200 totally different golf equipment have already benefited from the fund. That features the Swindon Storm American Soccer Membership, the Sunderland Deaf Darts Society, and Wigan-based Parkinson’s Ninja, which mixes taekwondo, rock-steady boxing and combined martial arts to assist individuals sort out Parkinson’s illness.
“The grants from Cash4Clubs have allowed us to increase our providing to satisfy this want, together with fulfilling the price of extra teaching charges in addition to sustaining the prevailing courses,” mentioned Paul Williams from Parkinson’s Ninja. “As such, we will proceed serving to individuals with Parkinson’s by giving them the bodily and social exercise they vitally want.”
Neighborhood sports activities and exercise golf equipment have till December 8 to use for a Cash4Clubs grant, with this 12 months’s software callout placing a selected emphasis on golf equipment that wish to enhance participation in sport of their area people.
“Grassroots sports activities golf equipment are the beating coronary heart of communities, however rising prices imply too many at the moment are combating to outlive,” added Flutter UKI chief govt Kevin Harrington.
“That’s why we’ve dedicated £500,000 by way of our Cash4Clubs programme this 12 months: to offer native organisations the help they should maintain doorways open, encourage participation and supply alternatives for adults to remain lively and engaged with sports activities and the entire extra advantages that brings with it.”
Featured picture: Flutter
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