Over the past yr our publishing teams worldwide introduced or launched thrilling new imprints. The imprints’ targets and mission vary from giving extra numerous voices a platform and publishing house to offering tailor-made content material for digital units and providing ancillary merchandise that leverage the ability and affect of our best authors. Here’s a roundup of a few of our new imprints:
KOKILA – Penguin Younger Readers (U.S.)
KOKILA (pronounced KO-ki-la), the brand new Penguin Younger Readers imprint, will convey collectively an inclusive group of authors and illustrators, publishing professionals, and readers to look at and have a good time tales that replicate the richness of our world. Kokila shall be helmed by VP and Writer Namrata Tripathi, former Affiliate Writer and Editorial Director of Dial Books for Younger Readers.
The title Kokila comes from the Sanskrit title for the koel fowl. The kokila has nice significance in Indian poetry and delusion, and is widely known as a harbinger of recent beginnings. Within the spirit of its title, Kokila goals to middle tales from the margins and to create space for storytellers to discover the complete vary of their experiences including nuance and depth to the way in which kids and younger adults see the world and their place in it. Kokila will publish works by Pablo Cartaya, Sherine Hamdy and Myra El-Mir, Isabel Quintero and Zeke Peña, and Nilah Magruder. The imprint’s first record of books shall be launched within the Summer time of 2019.
“The thought trade ensuing from mixing cultures and languages has formed the way in which I see the world,” says Namrata Tripathi. “At Kokila, we hope to construct a group round authors, illustrators, and readers who consider within the energy of sharing tales from throughout the complete spectrum of experiences. And they are going to be supported by publishing professionals with a deep dedication to that mission.”
ONE WORLD – Random Home (U.S.)
Final yr, Random Home relaunched ONE WORLD below Chris Jackson as Writer and Editor-in-Chief. His mandate is to revitalize and develop the historic publishing program—initially established in 1991 as the primary multicultural imprint at a significant publishing home.
In response to Mr. Jackson, “The elemental mission of One World is to supply a house for writers—together with novelists, essayists, memoirists, journalists, and thinkers and writers unconstrained by style—who need to inform tales and discover concepts that assist us reimagine our politics, tradition, and inside lives, with out the filter of the dominant tradition. Twenty-five years in the past, One World was launched as an imprint that will inform tales for and from and about all of us—and that type of imaginative and prescient stays a radical and important one immediately. I’m thrilled we’ll be reanimating that concept and increasing its prospects to seize the world in its fullness for this second.”
The imprint’s first two titles, BONES by Joe Tone and WE WERE EIGHT YEARS IN POWER by Ta-Nehisi Coates, had been printed to a lot essential acclaim.
POP PRESS – Penguin Random Home UK (Ebury)
Ebury, one of many UK’s main non-fiction publishers, launched a brand new imprint – Pop Press – devoted to artistic present publishing final fall. Headed up by Laura Higginson, Editorial Director, and Elen Jones, Senior Commissioning Editor, Pop Press will publish 18 titles a yr centered on trend-led, superbly designed, impulse-price-point present books.
Current and upcoming publications embody: THE PERIODIC TABLE OF FEMINISM, which navigates the historical past of feminism via a few of its most outstanding advocates; HOW TO BE A PRINCESS, a group of inspirational fairy tales for contemporary heroines to mark the upcoming Royal Marriage ceremony in Might; STOP LOOKING AT YOUR PHONE, an illustrated handbook that reminds us we will survive with out our smartphones; and for some Christmas leisure there’s WHERE’S THE MERMAID?, a enjoyable WHERE’S WALLY-style e book for mermaid followers of all ages!
With books more and more sharing the identical house in retailers as luxurious greetings playing cards, mugs, t-shirts and stationery, Pop is Ebury’s solution to focus its collective, artistic vitality to make sure its books are the presents that customers select.
PENGUIN LIFE – Penguin Random Home Australia
In January of this yr, Penguin Random Home Australia launched Penguin Life, an imprint centered on private growth and wholesome residing.
Penguin Life will publish six books this yr, debuting with THE LONGEVITY DIET by Valter Longo, director of the College of Southern California’s Longevity Institute. Longo’s e book has offered greater than 300,000 copies so far in Italy.
Different authors on the record are The Physique Picture Motion founder Taryn Brumfitt, the College of Pennsylvania’s Constructive Psychology Heart director Martin Seligman, and founding father of the SugarByHalf marketing campaign and former crew physician for the Australian cricket crew, Dr Peter Brukner.
“Penguin Life permits us, as a enterprise, to raised join with communities and social points, and take extra accountability for the way we affect and contribute to readers’ lives,” says Nikki Christer, PRH Australia’s group publishing director.
PETIT – Penguin Random Home India
Penguin Random Home India will launch a digital imprint Penguin Petit. That includes a rigorously curated choice from Penguin Random Home India’s in depth record of titles, Penguin Petits are quick reads, roughly 50 pages every, designed for ease of studying throughout digital units. Readers will now be capable of benefit from the writings by a few of their favorite authors in brief, low priced and extremely accessible digital codecs, together with works by Premchand, Gulzar, Devdutt Pattanaik, Ramachandra Guha, Sudha Murty and Anita Nair.
Penguin Petits will present nice, high quality content material to swimsuit a broad vary of pursuits, from fiction, nonfiction, kids’s literature, mythology to self-help, historical past and present affairs, and shall be obtainable in an e-book format.
Rukun Kaul, Affiliate Vice President, Digital and Enterprise Initiatives, Penguin Random Home India, mentioned “With Penguin Petit, Penguin Random Home India makes a foray into the world of accessible short-form studying. It’s designed for an more and more cell India that may need to have the ability to learn wherever and at any time. With its simple downloadability, wide selection of content material and accessible pricing, Penguin Petit ought to enchantment to many readers. Our books and authors can even profit from the straightforward discoverability and elevated visibility that comes with making nice reads obtainable in a shorter and extra inexpensive format.”
ORIGEN – Penguin Random Home Grupo Editorial
Penguin Random Home Grupo Editorial USA launched Origen (Origin), a brand new spiritual imprint for Spanish-language books, which can characteristic titles on self-help, relationships, and a Christian-based life-style. The imprint can even publish titles for youngsters and younger adults below the Origen Children label.
“For a few years, we now have noticed that a lot of Spanish-speaking readers are enthusiastic about spiritual books,” says Silvia Matute, president of PRHGE USA. “It simply made sense for PRHGE to create a spiritual e book imprint and begin catering to the spiritual [Spanish-language] reader.”
The brand new imprint will publish roughly 20 titles per yr, amongst them works by outstanding Hispanics, comparable to Pope Francis and evangelical pastor Samuel Rodriguez. The primary 4 titles had been launched in October, together with Pope Francis’s QUIÉN SOY YO PARA JUZGAR?
Sister corporations in Mexico, Colombia, and the remainder of Latin America will publish extra titles that shall be distributed as a part of the Origen record.
Navkiran Dhaliwal is a seasoned content material author with 10+ years of expertise. When she’s not writing, she could be discovered cooking up a storm or spending time together with her canine, Rain.
