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Sunday, August 24, 2025

First impressions of Alexa+, Amazon’s upgraded, AI-powered digital assistant


I owned loads of Alexa-powered units in my former house: There have been Amazon Echos in most rooms, together with an older Echo Plus in the lounge, a smattering of Dots, a Spot in a bed room, and an Echo Present within the kitchen. A Fireplace TV ran within the bed room. And, in a drawer, a hardly ever used Fireplace HD pill sat accumulating mud.

With the complete lack of the house resulting from a March 2024 home fireplace, there additionally got here a brand new alternative: We might now make a recent begin to create a extra modernized sensible house after rebuilding our home. However whether or not Alexa nonetheless deserves to be the middle of our linked house stays to be seen.

To search out out whether or not Alexa continues to be the perfect sensible assistant for my household, I’m going to check Amazon’s AI-powered units, experiment with AI queries, and write out my ideas in a multi-part sequence. With this sequence, I hope to supply customers insights as to how effectively Alexa works in varied real-world conditions, not firm demos.

Alexa wanted to catch up

Picture Credit:Amazon

Amazon’s assistant, which as soon as gave its customers Star Trek vibes as they ordered their house pc to shut the blinds or flip off the lights or order milk, now not appeared as revolutionary within the ChatGPT period. In the present day, folks can have interaction with AI by way of textual content and voice chat. Trendy AI chatbots and AI-powered providers can reply so many extra questions, are imaginative, can motive, can create photos and artwork, generate movies, and, with the agentic AI, they’ll even carry out on-line duties in your behalf.

In February 2025, Amazon introduced a whole makeover of its digital voice assistant with the arrival of Alexa+, powered by generative AI. That service started rolling out slowly to clients in March and is now accessible to “many tens of millions” of customers, Amazon says. The system can also be model-agnostic, that means Alexa+ can use no matter it wants within the second to reply the query or full the duty. Alexa+ is utilizing fashions from Anthropic and Amazon Nova, amongst others.

The corporate teased that this improved Alexa might do greater than set timers and alarms, management sensible house units, and reply questions. It leverages generative AI to make sense of data saved in Amazon customers’ accounts, perceive their schedules, and their preferences. It may possibly bear in mind issues, course of recordsdata, and summarize a Ring digicam’s footage.

Picture Credit:Amazon

Notably, Amazon says it’s been working with companions to permit it to take actions for folks, like reserving dinner reservations or Uber rides, or shopping for live performance tickets. Integrations with Amazon’s personal grocery service might even have it make buying lists by chatting with it, after which have these merchandise delivered. Primarily, it’s aiming to convey agentic AI into the house.

However earlier than we are able to get to that, let’s see how Alexa+ handles the fundamentals.

Within the first a part of this sequence, I’m going to arrange Alexa+, use the app, and ask the assistant some questions that solely the brand new Alexa+ can do. Later, I’ll check the agentic AI options and sensible house integrations.

Organising Alexa+ on an Echo Spot

Gadget: Echo Spot
Default music service: Spotify (Premium)

Earlier than transferring to my new house, I put Alexa+ to the check on a brand-new Echo Spot after being accepted into the beta. Since I couldn’t but hook up sensible house units within the Airbnb that’s served as a short lived residence for over a 12 months, I initially tried to check the system’s AI in different methods.

Primarily, I needed to know if Alexa+ was actually all that sensible and helpful, and if she might do all of the issues Amazon promised.

Picture Credit:TechCrunch

Organising the Spot was simpler than it was with previous units, as now you solely wanted to scan a QR code to get the method began within the Alexa app. The app linked mechanically to the house’s Wi-Fi; no extra bizarre toggling between the system’s community and your individual Wi-Fi.

On the subsequent display screen, I accepted the invite to improve to the brand new Alexa+ without cost, figuring out that it’s nonetheless attainable to downgrade to the previous Alexa service at any time, if issues go improper.

Onboarding included a brief video that defined that Alexa would study extra as I take advantage of it, and instructed me on the best way to discuss to Alexa. I then linked my Google account, giving Alexa entry to my inbox and calendar.

I ended up on a clean web page after doing so, oddly, however after closing the window, the display screen knowledgeable me that my “Account Linked.” (Disclosure: I’m working the iOS 26 developer beta on my iPhone, so perhaps that’s the issue?)

Picture Credit:Alexa app screenshot

On the next display screen, I picked the providers I needed to make use of with Alexa+, which right this moment embrace OpenTable, Ticketmaster, Uber, and Thumbtack. I checked all of the containers, then moved to the next display screen to grant the required permissions, one after the other.

Whereas it’s a bit tedious to take action — and one thing that might be much more tedious in time as extra providers are added — I did admire that it felt like I used to be accountable for the info sharing and will see precisely what every service was requesting earlier than agreeing.

Picture Credit:Alexa app screenshot

The next display screen confirmed that Fodor’s journey planning service was already built-in with Alexa+, nevertheless it didn’t require permissions. It additionally famous that providers like Uber Eats, Grubhub, and Vagaro could be added afterward.

Picture Credit:Alexa app screenshot

The Alexa app itself continues to be sorely missing in person interface design. Regardless of many updates, the app nonetheless feels in some way each plain and too busy. It lacks coloration and conventional cell app navigation patterns, and it tries to cram too many examples of “issues to do” on its house display screen.

In the meantime, attempting to find the best way to do the required first steps — like linking my most well-liked music service — is buried within the interface. Nope, you don’t faucet in your profile icon, Settings, after which scroll all the way down to “Most popular service suppliers.” For some motive, that’s the place you set your most well-liked Information, Calendar, and Electronic mail suppliers, however not your most well-liked Music service.

Picture Credit:Alexa app screenshot

As an alternative, you faucet on the hamburger menu on the backside of the display screen. You then faucet on the “Music & Extra” display screen. (What’s the Extra? Podcasts? Audiobooks?)

Picture Credit:Alexa app screenshot

I set Spotify as my default music service, the default selection for artists and style stations, and the default for podcasts. There was no choice to set my default audiobooks service.

On this part, there was additionally a listing of providers I had beforehand linked with Alexa. Right here, Amazon’s Audible — which I would like to set because the default for audiobooks — was listed alongside different streamers, like Pandora, Amazon Music, Apple Music, and others. However after I tapped on Audible, I merely received an error that claims “You’ve reached the top of Alexa’s information. Simply kidding. This ability now not exists. Click on right here to return.”

Uh, OK. I imply, wouldn’t it not make sense to only take away the damaged factor that now not exists?

In any occasion, I’m right here to attempt Alexa+, not yell at a poorly designed cell app.

I’ll determine audiobooks later, I assume.

Observe for this sequence:

In these exams, I could have shared private info with Alexa that I can’t be publishing. In these instances, I’ll put an outline of the merchandise — like “baby’s faculty” — in [brackets]. I’ve additionally barely modified among the dates, occasions, and numbers to additional obscure any private info that might be used to develop an understanding of my accounts, conferences, or family routines.

Can Alexa+ handle the household’s schedule?

Busy households, particularly ones with children, typically use a household calendar to trace actions, physician’s appointments, errands, conferences, courses, and extra. Our household calendar is maintained in Google Calendar, accessed on our telephones by way of the native Google Calendar app, and on Mac desktops by way of the calendar app Fantastical.

Amazon means that Alexa+ can assist summarize your day, add new occasions to your calendar, establish conflicts, and extra.

In follow, Alexa was pretty adept at letting me inquire in regards to the schedule and varied occasions, nevertheless it interrupted me after I was asking so as to add a brand new assembly to my calendar. I mentioned, “Are you able to add a gathering to my calendar on August 6 at 2 p.m. with [entity] about …” Right here she reduce me off to ask, “What would you prefer to title this assembly?”

Annoying, however not end-of-the-world horrible, I suppose.

I used to be extra simply capable of ask issues like “What’s on my calendar right this moment?” and observe as much as ask additional questions — like if there have been any conferences later within the week or to repeat one of many appointments. I didn’t need to say “Alexa” once more to proceed the dialog. It felt extra pure, however there’s a really slight lag along with her responses at occasions.

(As an apart, after I went to seek out the historical past of my voice chats for scripting this submit, I requested Alexa the place they might be discovered. She informed me to look within the app’s Settings below the Extra menu, then search for Alexa Privateness or Assessment Voice Historical past. She’s improper. Neither choice was there. I did, nevertheless, discover my historical past from the “Latest Chats” hyperlink on the app’s house display screen. Alexa, c’mon! Know thyself.)

Alexa, bear in mind this

One other factor Alexa+ is meant to have the ability to do is retailer info in your behalf. To check this out, I requested her to recollect my frequent flier quantity. This interplay went poorly.

Me: Alexa, are you able to bear in mind my Delta SkyMiles quantity?

Alexa: Positive, I’d be glad to recollect your Delta SkyMiles quantity for you. What’s the quantity?

Me: *opens mouth to talk*

Alexa: I’ve added that to Bear in mind This within the Alexa privateness part of the app. Additionally, maintain in my that anybody who has entry to any of your Alexa units can use their voice to listen to its contents.

Um, what? I attempted once more.

Me: Alexa, are you able to bear in mind my SkyMiles quantity?

Alexa: Definitely! I’d be glad to recollect your SkyMiles quantity for you. What’s the quantity? OK, saved it.

She didn’t even take a breath!

Curious, I requested her what she thinks the quantity is. She responded, “I don’t have your SkyMiles quantity saved but. Would you want to inform me your quantity now?”

Me: Sure.

Alexa: OK, go forward and inform me your Delta SkyMiles quantity.

Me: [says the 8-digit number]

Alexa: OK, saved it.

Me: What’s my SkyMiles quantity?

Alexa: “600 fifty-two million, 4 hundred eighty-six thousand…”

(Observe: I modified the quantity for the aim of this submit, however sure, Alexa learn it out like a protracted numeral as an alternative of simply saying 6-5-2-4-8-6, and so on. Not useful!)

Alexa, learn my e-mail

Alexa+ can now supposedly perceive paperwork you add within the Alexa app or ahead to her at alexa@alexa.com utilizing the e-mail deal with related together with your Amazon account.

To do this, I forwarded an e-mail from my baby’s faculty. These come regularly and have loads of helpful info in them, however are sometimes misplaced within the inbox. Maybe if Alexa can deal with this activity, a brand new Gmail forwarding filter is so as?

Me: Alexa, summarize the current e-mail from faculty.

Alexa: The current e-mail from [my child’s school] is a welcome-back letter for the 2025-2026 faculty 12 months. It proclaims an “Early Begin Day” orientation on August [date] for brand new college students, with an info session for brand new dad and mom that night. Common courses start on August [date].

Me: Was there any info particularly for [grade] in that e-mail?

Alexa: I don’t see any info particularly for [grade] in that e-mail. The letter primarily covers basic faculty info, orientation dates, and necessary deadlines for all college students.

Alexa app Screenshot

Nice, that labored, it appears. However right here’s the place issues received somewhat trickier.

Me: Are there any necessary dates I ought to add to my calendar?

Alexa: *repeats the necessary dates from above*

Me: Are you able to add these to my calendar for me?

Alexa: (Who will need to have misheard me?) Checking your calendar. Sarah, your calendar is wanting busy. You’ve gotten [activity] ongoing till August sixteenth, you have got [activity]. On Thursday,

Me: (interrupting) I used to be asking if you happen to might add the dates within the e-mail to my calendar for me?

Alexa: Definitely, I’ll try this. (Pause) I’ve added the next dates to your calendar:

  • Course Correction Request Interval from August [date] by way of August [date]
  • New Scholar Orientation Early Begin Day on August [date, time]
  • First Day of College on August [date]

Is there the rest you’d like me so as to add?

Whereas this course of appears environment friendly and is actually useful in a pinch, you’ll discover I left it as much as Alexa to find out which dates have been “necessary.” Because of this, she picked the three dates closest to right this moment. The e-mail itself, nevertheless, contained a listing of 12 necessary faculty dates, together with issues like Meet the Instructor Evening, Open Home, Midyear Commencement, and extra.

All of them have been formatted the identical means within the e-mail below the heading “Necessary Dates.” Had I solely relied on Alexa and had not learn the e-mail itself, I might have missed these.

Oh, expensive.

Alexa, assist me get monetary savings

One other Alexa+ promise is that she can assist you monitor costs on Amazon so it can save you cash when issues go on sale. Alright, I’ll chunk! I like on-line buying.

I made a decision to attempt monitoring a few issues, together with one skincare merchandise and a Coach purse. These are issues I undoubtedly don’t want, however need — the sorts of issues the place a reduction might immediate a purchase order.

Amazon.com screenshot

Me: Alexa, I wish to know when the Glow Recipe Plum Plumping and Hydrating Hyaluronic Acid Pores and skin Care Serum goes on sale.

Alexa: Only a second … I’ve arrange a deal tracker for the Glow Recipe Plum Plumping Serum. I’ll notify you when it goes on sale.

Me: How a lot is it proper now?

Alexa: *silence*

Me: Did you hear me?

Alexa: Checking on that. Sure, I heard you. I’ve already arrange a deal tracker for the Glow Recipe Plum Plumping Serum. You’ll get a notification when it goes on sale.

Me: How a lot is it now?

Alexa: *Extra silence.*

OK, I assume we’ll wait on that one.

Subsequent up, I attempted the purse.

Me: Alexa, I wish to know when the Coach Swinger purse goes on sale.

Alexa: Definitely, I’ll test that. Received it! I arrange a deal tracker for the Coach Swinger purse. I’ll let you understand when it goes on sale.

Me: Is it out of inventory in blue?

Alexa: *Silence*

Me: Is the Coach purse I simply requested you about out of inventory in blue? (Observe: it was, per Amazon’s web site on the time of the request.)

Alexa: Let me test that for you. (Lengthy pause) I discovered the Coach Swinger purse, nevertheless it’s at present accessible in black. The blue choice isn’t exhibiting up within the search outcomes, which could imply it’s out of inventory. Would you want extra particulars in regards to the accessible choices?

Me: No.

The Coach Swinger purse in blue does present up on the product web page on the internet, for what it’s price; it’s listed as “quickly out of inventory.” The bag can also be accessible in each black and pink, however Alexa solely talked about the black choice for some motive. Not tremendous useful.

And we’ll have to attend to see if it ever goes on sale.

Off to a sluggish begin

With these first introductory exams, Alexa+ appears very very similar to a beta product. She’s attempting however is susceptible to creating errors and never being thorough. Generally, she doesn’t even appear to listen to me or doesn’t know what to do.

Provided that many of those are out-of-the-box options that don’t require integrations, you must marvel how effectively Alexa+ will do at navigating the net and taking motion for you.

Within the subsequent installment of this sequence, I’ll proceed testing the AI and can attempt among the agentic AI options with Alexa+.

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