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Japan appears to be like to combat overtourism as nation sees document guests


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Louise Thomas

Japan has set a document excessive for month-to-month vacationers in June, as its weak yen fuelled a tourism increase that’s changing into a key driver for the financial system.

The variety of international guests for enterprise and leisure was 3.14 million final month, exceeding the earlier month-to-month document of three.08 million set in March and up from 3.04 million in Could, knowledge from the Japan Nationwide Tourism Group (JNTO) confirmed.

The 17.78 million arrivals via June have been additionally a document for a half-year interval and on tempo to smash via an annual document excessive of 31.9 million in 2019, earlier than the COVID-19 pandemic shut international borders.

Spending by guests is estimated to succeed in 8 trillion yen ($50 billion) this 12 months, Prime Minister Fumio Kishida mentioned on Friday, including that the federal government wanted to protect in opposition to so-called “overtourism“.

The tourism business is predicted to grow to be Japan’s second-biggest export sector for 2024, behind cars and forward of digital parts.

The yen’s slide to a 38-year low in opposition to the greenback has made Japan an irresistible cut price for abroad travellers. Out of 23 markets tracked by the JNTO, travellers from 18 areas set new information for June arrivals. Guests from Taiwan and the US set their highest totals for any month.

“The weak yen has undoubtedly boosted Japan’s attraction, encouraging spontaneous journey plans,” mentioned Naomi Mano, president of high-end journey company Luxurique. “We’re additionally witnessing a extra various combine of nations visiting Japan, a notable shift from 2019 when roughly 30% of travellers have been Chinese language.”

Visitors walk along a shopping street at the Asakusa district
Guests stroll alongside a procuring road on the Asakusa district (Copyright 2022 The Related Press. All rights reserved)

Arrivals from mainland China in June have been down 25% from the identical month in 2019, the JNTO knowledge confirmed.

Whereas traveller spending has been a boon for the financial system, the plenty of individuals at customer sizzling spots has rankled some locals and prompted issues amongst policymakers.

Crowded trails and elevated littering on Japan’s sacred Mt. Fuji this month prompted officers to impose admission charges and hiker limits for the primary time.

The mayor of Himeji in western Japan additionally final month urged charging foreigners about six instances the speed residents pay to enter the town’s well-known samurai-era citadel.

Even so, the federal government is relying on tourism changing into a bigger a part of the nation’s financial system. Prime Minister Kishida reiterated a purpose of almost doubling annual guests to 60 million and their spending to fifteen trillion yen by 2030.

He instructed a panel of ministers in Tokyo that the federal government must construct up regional airports and different infrastructure to deal with the load.

“It is very important promote tourism to regional areas and take measures to stop overtourism,” he additionally mentioned.

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