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On February 23, 2025, a serious information bombshell rocked the enterprise and conservative worlds: Bob Unanue, the long-lasting CEO of Goya Meals, was left in skilled limbo after a secret vote by the corporate’s board of administrators.
With 48 years of service and over 20 as president and CEO, Unanue obtained the information that his «employment» was in query, with no clear explanations or an official public announcement from Goya.
This dramatic flip not solely jeopardizes the legacy of probably the most emblematic Hispanic firms in america but additionally seems to be an try and weaken a key campaign towards baby trafficking.
What is occurring behind the doorways of Goya Meals? Right here, we break down the info with rigor and a important perspective.
Bob Unanue is not only any government. He’s the grandson of Prudencio and Carolina Unanue, who based Goya in 1936, turning it right into a cultural pillar for hundreds of thousands of Hispanics.
Beneath his management, the Jersey Metropolis, New Jersey-based firm reached multibillion-dollar standing, solidifying itself as the most important Hispanic-owned meals firm in america.
Nonetheless, on February 23, in accordance with a press launch issued by PR Newswire, Unanue revealed that the board voted on his future with out offering particulars on the explanations or the end result.
The announcement gained traction yesterday when Unanue took to his X account to precise his shock:
Was he formally eliminated, or is he in some type of company purgatory? What is evident is that this trade veteran, with half a century of expertise, was not given the courtesy of a public rationalization.
Past his enterprise position, Unanue stood out as a fierce advocate for youngsters who’re victims of human trafficking.
Throughout his tenure, he spearheaded Goya Cares, an initiative that not solely raised funds—such because the $350,000 from the «Hydrate for Hope» marketing campaign in January 2025—but additionally introduced preventive training to varsities and weak communities.
Moreover, he served as government producer of Sound of Freedom, a blockbuster movie that uncovered the darkish world of kid trafficking.
In a assertion by way of PR Newswire, he reaffirmed his dedication:
«The uncertainty at Goya Meals won’t deter me from elevating consciousness concerning the evils of kid trafficking, and I can’t relaxation till the greater than 325,000 lacking kids over the previous two years are discovered. As up to now, I’ll work with the present administration to place an finish to this extraordinarily profitable but purely evil trade,» Unanue stated. «I can’t be silenced. I can’t yield to those that need me to desert this combat. We can not stay passive spectators whereas soulless and despicable animals deal with kids with indifference.»
Youngster trafficking is a devastating disaster in america. Based on information from Our Rescue, this trade generates $173 billion yearly worldwide, with lots of of hundreds of victims on this nation alone.
Unanue, allied with figures like Tom Homan, former «border czar,» and journalist Sara Carter, launched a marketing campaign to find greater than 325,000 lacking kids over the previous two years, a lot of whom have fallen into exploitation networks.
«I can’t relaxation till they’re discovered,» he vowed, emphasizing an urgency that goes past his title at Goya.
So, what motivated the board’s choice? Clues level to inner tensions, presumably linked to Unanue’s political stance.
In 2020, his reward of Donald Trump from the White Home triggered the left’s fury, with failed boycotts that, however, could have left scars inside Goya’s management.
Goya is not only a model; it’s a image of Hispanic id. Its merchandise—beans, seasoning, adobo—are staples in hundreds of thousands of households.
However this limbo might erode that connection. If the corporate abandons causes like Goya Cares, it dangers alienating a buyer base that values its social dedication as a lot as its meals choices.
Unanue isn’t any stranger to controversy. His Catholic religion, his protection of the household, and his rejection of political correctness made him a hero to conservatives and a villain to the left.
This case reeks of capitulation. Unanue challenged the progressive dogma that prefers to disregard human trafficking slightly than confront its systemic failures.
The left by no means forgave him for his alliance with Trump or for talking out so bluntly. And whereas there isn’t any proof that they orchestrated this, the end result definitely advantages them.
The board, by leaving him in limbo with out explanations, appears extra curious about appeasement than management. It’s a sample we’ve seen earlier than: sacrificing ideas for optics.
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