Have I acquired a deal for you. The way forward for power manufacturing may be yours within the consolation of your personal dwelling. Meet The Egg, an at-home nuclear reactor from Enron, a trusted title in American power. When you purchase The Egg, I can even throw in a bridge in Brooklyn freed from cost.
None of that is actual, however Enron.com is now a web site detailing The Egg, a fictional product positioned as “a revolution in power.” It is an egg-shaped tabletop gadget with a heat-resistant casing, heavy-water pump, monitoring system and a uranium zirconium hydride reactor. There’s even a product reveal video that completely mimics an actual tech launch.
Pretend Egg, actual Enron?
The Egg could also be faux, however the Enron title is alive and could also be a part of a advertising push for one thing larger.
Enron was answerable for an notorious company scandal. The power big filed for chapter in 2001, marking a pointy fall from grace. CNET’s protection on the time famous Enron had been “among the many most profitable firms on this planet” and that its collapse was “probably the most dramatic company flameouts in historical past.”
Enron’s historic failure makes The Egg and its promise of power independence for owners all of the extra humorous. The product supposedly launched on Jan. 6, as introduced on social media.
The web site would not record a worth for The Egg, however suggests it is considerably extra reasonably priced than the $19,000 to $50,000 price ticket for a conventional power system. There is not any buy-it-now choice, however you’ll be able to join a publication. The corporate has been sending out updates that perpetuate the concept of The Egg as an actual product. A web based retailer filled with shirts and associated merch with the Enron brand is definitely in operation.
Enron filings
Connor Gaydos, one the individuals behind the Birds Aren’t Actual parody motion, is the CEO of the brand new Enron.
The Egg seems to be half parody and half artwork undertaking, however there could also be one thing else stirring below the floor.
Connor Gaydos is listed as Enron’s CEO within the firm’s articles of incorporation in Delaware, as shared with CNET by Enron press consultant Will Chabot of Stu Loeser & Co. Gaydos is the co-author of a guide about Birds Aren’t Actual, a motion designed as a parody of conspiracy theories. Birds Aren’t Actual pushes the concept birds are authorities spy drones.
Enron additionally integrated in Texas in late December 2024 as Enron Vitality Texas LLC, based on paperwork shared by Chabot. The corporate adopted that up by submitting to grow to be a retail electrical supplier within the state. That submitting lists Gregory Forero — co-founder and CEO of HGP Storage — as a vice chairman of the LLC. HGP Storage is an power storage firm in Texas. HGP managing associate Evan Caron can also be listed as a vice chairman. Meaning actual power trade professionals are related to Enron’s strikes.
The Egg could also be a harbinger of extra to return — a joke that catches consideration and garners publicity forward of a extra critical enterprise launch. We’ll should see what unfolds. The one factor that is sure is you’ll be able to’t order a mini nuclear reactor to your espresso desk.
